Brand philosophy

The Positano brand most famous in the world.

We’re happy when our customers are satisfied, that’s why we create clothes which make people feel comfortable, with a touch of originality that makes the difference.

Temptation is synonymous with Positano’s fashion. For 40 years we’ve been protagonists in the fashion world on the Amalfi Coast by creating clothes which stand out for their quality and style.

Each clothing item designed by Temptation is the result of the work of stylists with decades of experience and skilled craftsmen who carry on the tailoring tradition of the Amalfi Coast.

The clothes designed by Temptation tell the story of the unique style of Positano, the vertical city and symbol of the Amalfi Coast.